TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

display advertisement [3 records]

Record 1 2018-05-22

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
CONT

A display advertisement is generally a mixture of text, pictures, logo, and symbols. However, these ads are frequently combined with audio and video enhancements for driving display marketing over the Internet.

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique

Spanish

Save record 1

Record 2 2016-02-25

English

Subject field(s)
  • Advertising Agencies and Services
DEF

Advertising in print that usually uses illustration(s) as well as type.

DEF

The presentation of sales messages in newspapers and magazines in relatively large space not grouped according to classifications, as contrasted with classified advertising (which is sometimes called "undisplay advertising").

Key term(s)
  • display ad
  • display advertisement

French

Domaine(s)
  • Agences et services de publicité
OBS

Grandes ou petites annonces? On se tromperait fort d'ailleurs si l'on pensait que la dimension des annonces est uniquement fonction du budget. De multiples facteurs interviennent en effet. Il est des cas où, même avec des moyens réduits, il serait préférable de procéder par grands placards, et d'autres où, même avec des ressources plus étendues, une politique de présence imposera de faire passer souvent de petites annonces.

Key term(s)
  • grande annonce

Spanish

Save record 2

Record 3 1989-07-11

English

Subject field(s)
  • Advertising Media
  • Advertising Techniques

French

Domaine(s)
  • Supports publicitaires
  • Techniques publicitaires
DEF

Toute publicité insérée à l'extérieur de la section des annonces classées.

Spanish

Save record 3

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